Fashion - America Say

Fashion - America Say

Fashion

Sorry Pop of Red, Victoria Beckham and Blake Lively Convinced Me This Other Colour Is Leading Now

Sorry Pop of Red, Victoria Beckham and Blake Lively Convinced Me This Other Colour Is Leading Now

I'm with them.

Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada

Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and n...

Shiny, Soft Hair *Does* Happen Overnight Thanks to These 9 Bedtime Treatments

Shiny, Soft Hair Does Happen Overnight Thanks to These 9 Bedtime Treatments

It's not just a pipe dream.

Alibaba Co-Founder Jack Ma Implicated in Intimidation Campaign by Chinese Regime

Alibaba Co-Founder Jack Ma Implicated in Intimidation Campaign by Chinese Regime

Billionaire appears to have been asked to pressure friend to return to China to help pursue out-of-favour official.

Adidas Says Trump Tariffs ‘Put a Stop’ to Boost in Targets

Adidas Says Trump Tariffs ‘Put a Stop’ to Boost in Targets

Ordinarily, Adidas would have lifted its outlook for the year after generating better-than-expected first-quarter profits, it said...

A Tropical Vacation Is on the Cards—Here's What's in My Revolve, H&M, and Nordstrom Carts

A Tropical Vacation Is on the Cards—Here's What's in My Revolve, H&M, and Nordstrom Carts

For your next beach trip.

Inside the Brain of a WWW Beauty Editor—5 Summer Mood Boards With Endless "Add to Cart" Potential

Inside the Brain of a WWW Beauty Editor—5 Summer Mood Boards With Endless "Add to Cart" Potential

Your warm-weather inspo awaits.

FYI: This Shirt Trend Makes Ripped Jeans Look So Much Prettier

FYI: This Shirt Trend Makes Ripped Jeans Look So Much Prettier

Yes, pretty.

Put Down the Choker—This Is the Necklace Trend Everyone, Everywhere, Is Wearing

Put Down the Choker—This Is the Necklace Trend Everyone, Everywhere, Is Wearing

You better be ready.

Forget Outfit Anxiety—This Hack Is Making Styling Stress Entirely Obsolete

Forget Outfit Anxiety—This Hack Is Making Styling Stress Entirely Obsolete

No more panicking about what to wear.

I'm a Fashion Editor—Here Are the Exact Swimsuits, Sandals, Jewelry, and More I'm Shopping First This Summer

I'm a Fashion Editor—Here Are the Exact Swimsuits, Sandals, Jewelry, and More I'm Shopping First This Summer

For the city and the beach.

I Never Thought I'd Say This, But Salmon Sperm Might Be the Secret to Youthful, Glowing Skin

I Never Thought I'd Say This, But Salmon Sperm Might Be the Secret to Youthful, Glowing Skin

It's a trend worth hopping on.

These "Nude Perfumes" Are the Reason Why I'm Always the Best-Smelling Person in the Room

These "Nude Perfumes" Are the Reason Why I'm Always the Best-Smelling Person in the Room

They imprint on everyone who crosses them.

I Loathe Looking Scruffy, so These 9 Elegant Yet Easy Trends Are My Summer Vibe

I Loathe Looking Scruffy, so These 9 Elegant Yet Easy Trends Are My Summer Vibe

Classic but never boring.

A Year in, Family Style Launches a Zine for Gen-Z

A Year in, Family Style Launches a Zine for Gen-Z

The independent magazine, which styles itself as a curated dinner party bringing tastemakers across culture together in its pages ...

Luxury Fatigue Fuels an Indie Bag Boom

Luxury Fatigue Fuels an Indie Bag Boom

Indie brands selling pricey, but not too pricey accessories are thriving as more consumers become disillusioned with big luxury.

Exclusive: G-Star Raw Names the Designers of Botter Co-Creative Directors

Exclusive: G-Star Raw Names the Designers of Botter Co-Creative Directors

Rushemy Botter and Lisi Herrebrugh, the creative duo behind the Carribean-inspired luxury line Botter, will unveil their debut col...

Textile Recycler Eeden Raises €18 Million

Textile Recycler Eeden Raises €18 Million

The German startup aims to build a demonstration plant capable of recycling clothes made of polyester and cotton blends.

I Only Wear Dresses, and My Most Complimented Ones Are From This One Brand

I Only Wear Dresses, and My Most Complimented Ones Are From This One Brand

A Fashion Editor’s Guide to The Best Met Gala Themes Of All Time

A Fashion Editor’s Guide to The Best Met Gala Themes Of All Time

A Fashion Editor’s Guide to The Best Met Gala Themes Of All Time

Surprise! Anthropologie's Sale Section Is 50% Off RN—36 Items To Look Out For

Surprise! Anthropologie's Sale Section Is 50% Off RN—36 Items To Look Out For

The best of the sale finds ahead.

Introducing a Fashion Editor's Guide to Dressing for 75-Degree Days in Los Angeles

Introducing a Fashion Editor's Guide to Dressing for 75-Degree Days in Los Angeles

Your late-spring mood board.

Summer 2024's It Shoe Just Met Its 2025 Replacement

Summer 2024's It Shoe Just Met Its 2025 Replacement

Click here to meet its successor.

PTO is Calling—35 Revolve, J.Crew & Nordstrom Items I’d Wear On Vacation

PTO is Calling—35 Revolve, J.Crew & Nordstrom Items I’d Wear On Vacation

Shop top picks for building your dream vacation wardrobe.

Puig Posts 8% Rise in First Quarter Sales

Puig Posts 8% Rise in First Quarter Sales

Losses in the Spanish conglomerate's makeup business were offset by strong demand for its fragrance and fashion division, which gr...

If I Were You, I'd Buy These Pretty Spring Dresses From Old Navy Before They Sell Out

If I Were You, I'd Buy These Pretty Spring Dresses From Old Navy Before They Sell Out

Psst: They're so affordable.

A Collection Inspired By 1980s Venice Beach Is Defining Our Summer Wardrobes

A Collection Inspired By 1980s Venice Beach Is Defining Our Summer Wardrobes

Cowabunga.

ASOS Launched A New Collection Called ARRANGE—29 Styles Worth Checking Out ASAP

ASOS Launched A New Collection Called ARRANGE—29 Styles Worth Checking Out ASAP

Shop our favorite picks ahead.

Meet the Founders Behind Halfdays: Ariana Ferwerda and Kiley McKinnon

Meet the Founders Behind Halfdays: Ariana Ferwerda and Kiley McKinnon

Hear their story here.

Trump Tariffs Prompt Slump in Shipments to US Ports

Trump Tariffs Prompt Slump in Shipments to US Ports

The number of vessels scheduled to arrive at the Port of Los Angeles next week is down by almost a third year on year.

The Future of E-Commerce, Powered by Generative AI

The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology acro...

The Curvy Girl's Guide to Finding Pants That Fit Flawlessly

The Curvy Girl's Guide to Finding Pants That Fit Flawlessly

Waist gap, begone.

I'm Getting My Spark Back—31 Bold and Vibrant Pieces Curing My Style Rut

I'm Getting My Spark Back—31 Bold and Vibrant Pieces Curing My Style Rut

A little bit of retail therapy.

I Have No Notes—Margot Robbie Just Wore the Perfect Jeans and Shoe Pairing to the Airport

I Have No Notes—Margot Robbie Just Wore the Perfect Jeans and Shoe Pairing to the Airport

My new airport template.

Wait, Hailey and Kendall's Favorite Leggings Are on Sale RN? BRB.

Wait, Hailey and Kendall's Favorite Leggings Are on Sale RN? BRB.

J.Lo is a fan, too.

Fashion Editors in New York and Paris Are Gatekeeping This Perfect Springtime Brand

Now the secret is out.

I Can Officially Confirm These are the Trainers Fashion People are Swapping Their White Pairs For

I Can Officially Confirm These are the Trainers Fashion People are Swapping Their White Pairs For

It's true.

Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World

Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World

Sun care brands hoping to win over the US, like Australia’s Naked Sundays or Korea’s Beauty of Joseon, have to play by the FDA’s (...

De Beers Group Is Hiring on BoF Careers

De Beers Group Is Hiring on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.

This New High-Tech Zit Zapper Cleared My Acne in Two Weeks Flat

This New High-Tech Zit Zapper Cleared My Acne in Two Weeks Flat

It's the device my acne-care routine has been missing.

I'm a Shopping Director—10 Spring and Summer Items My Stylish Mom and I Think Are Wildly Chic

I'm a Shopping Director—10 Spring and Summer Items My Stylish Mom and I Think Are Wildly Chic

From elevated basics to designer accessories.

The Only Trend That Could Disrupt the Miniskirt's Popularity This Summer

The Only Trend That Could Disrupt the Miniskirt's Popularity This Summer

Miley Cyrus just wore it in Paris.

I Can Tell a Lot About a Person by Their Perfume, and This New Chanel Scent Is Easy Radiance, Bottled

I Can Tell a Lot About a Person by Their Perfume, and This New Chanel Scent Is Easy Radiance, Bottled

There's more to it than meets the eye.

French Women Are Re-Adopting This Old-School Hairstyle for an Unbothered but Sophisticated Look

French Women Are Re-Adopting This Old-School Hairstyle for an Unbothered but Sophisticated Look

It's new and improved.

5 Outfits That Prove Skirts And Ballet Flats Are My Perfect Spring Pairing

5 Outfits That Prove Skirts And Ballet Flats Are My Perfect Spring Pairing

Elegance with ease.

IMO, Blake Lively's After-Party Look Was Even Chicer Than Her Red Carpet Gown

IMO, Blake Lively's After-Party Look Was Even Chicer Than Her Red Carpet Gown

Do you agree?

My Oily Skin Has Never Got on With Blusher—Then I Tried These 7 Cheek Tints

My Oily Skin Has Never Got on With Blusher—Then I Tried These 7 Cheek Tints

A flush of colour with staying power.

Case Study | How Brands Build Genuine Communities

Case Study | How Brands Build Genuine Communities

Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for en...

How to Make a Members Club Work in New York

How to Make a Members Club Work in New York

Private clubs like LA’s San Vicente and London’s The Twenty Two are flooding New York City. Can they make membership a ‘must-have’...

Harper’s Bazaar Italia Names New Creative Directors

Harper’s Bazaar Italia Names New Creative Directors

Michael Amzalag and Mathias Augustyniak, the founders of design studio M/M, will spearhead the publication’s visual identity.

Kennedy Center cancels LGBTQ+ Pride events to align with new...

1 month ago

Kennedy Center cancels LGBTQ+ Pride events to align with new priorities after Trump fired center's leadership

GOP lawmakers rally around Trump admin for massive nightclub...

1 month ago

GOP lawmakers rally around Trump admin for massive nightclub raid targeting illegal immigrants

WATCH: Red state gov urges firearms makers to ditch Colorado...

1 month ago

WATCH: Red state gov urges firearms makers to ditch Colorado amid its anti-gun push

Putin gifted Trump a portrait of the US president, Russian a...

1 month ago

Putin gifted Trump a portrait of the US president, Russian artist reveals mystery painting

Ukraine, Europe Insist Russia Truce Must Precede Any Land De...

1 month ago

Ukraine, Europe Insist Russia Truce Must Precede Any Land Deal

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