Fashion - America Say

Fashion - America Say

Fashion

Prediction: This Controversial Swimwear Trend Is About to Be On Every Cool Person You Know

Prediction: This Controversial Swimwear Trend Is About to Be On Every Cool Person You Know

It's giving Blue Crush.

I’m a Fashion Editor That Loves Effortless Vacation Essentials—25 Gap Finds That Caught My Eye

I’m a Fashion Editor That Loves Effortless Vacation Essentials—25 Gap Finds That Caught My Eye

Many are even on major sale.

Ralph Lauren's Fall 2025 Show Solidifies the Return to Modern Romance

Ralph Lauren's Fall 2025 Show Solidifies the Return to Modern Romance

Inside the runway collection.

You’ll Never Guess Where I Found These 16 Chic Pieces

You’ll Never Guess Where I Found These 16 Chic Pieces

Starting at $8.

5 Spring Jacket Trends Every Fashion Person Is Wearing With Jeans Right Now

5 Spring Jacket Trends Every Fashion Person Is Wearing With Jeans Right Now

Goodbye, coats!

Charli XCX Wore This New Designer "Puffer Gloss" While Performing at Coachella

Charli XCX Wore This New Designer "Puffer Gloss" While Performing at Coachella

It's selling out fast.

Luxury’s New Pecking Order

Luxury’s New Pecking Order

This week, Dior tapped Jonathan Anderson to lead men’s fashion, Hermès briefly topped LVMH in terms of market share, and the ultra...

Kelly Marie Tran Cordially Invites You to a Celebration of Queer Joy

Kelly Marie Tran Cordially Invites You to a Celebration of Queer Joy

RSVP to the rom-com of the season, The Wedding Banquet.

Watches Are 2025's Most Coveted Mother's Day Gift

Watches Are 2025's Most Coveted Mother's Day Gift

They're sentimental, elegant, and timeless.

The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance

The designer Tory Burch and CEO Pierre-Yves Roussel join BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to explore how bran...

Labubu Just Became the Fashion Girl’s Favorite Plus-One (With a New Collection Soon)

Labubu Just Became the Fashion Girl’s Favorite Plus-One (With a New Collection Soon)

The new collection drops April 25.

Beauty Dupes Are More Expensive Than the Originals Now

Beauty Dupes Are More Expensive Than the Originals Now

Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identica...

Valentino Sales Slipped by 2% in 2024

Valentino Sales Slipped by 2% in 2024

Operating profit fell 22 percent as the group invested in overhauling its collections and image under new creative director Alessa...

Ava Phillippe on Her "Fantasy" Brunette Era and the $12 Lip Stain She Bought After Billie Eilish

Ava Phillippe on Her "Fantasy" Brunette Era and the $12 Lip Stain She Bought After Billie Eilish

Read our Unfiltered chat.

I'm an NYC-Based Shopping Editor, and I Always Shop My Favorite Emerging Brands at This One Cool Retailer—See My Picks

I'm an NYC-Based Shopping Editor, and I Always Shop My Favorite Emerging Brands at This One Cool Retailer—See My Picks

"It's pronounced essence."

This Is the Elegant Blouse to Wear If You Want Your Jeans and Skirts to Look Polished

This Is the Elegant Blouse to Wear If You Want Your Jeans and Skirts to Look Polished

My new go-to.

Move Over, Loafers—10 Stylish Ways to Wear Spring's Most Elegant Shoe Trend

Move Over, Loafers—10 Stylish Ways to Wear Spring's Most Elegant Shoe Trend

Approved by The Row.

I'm a Fashion Editor Living in London—5 Classically Chic Pieces I Come Back to Every Summer

I'm a Fashion Editor Living in London—5 Classically Chic Pieces I Come Back to Every Summer

Because they're just that good.

Zaya! Chase! Laufey! Every Stunning Makeup Detail Behind Our Now Playing Issue

Zaya! Chase! Laufey! Every Stunning Makeup Detail Behind Our Now Playing Issue

Hello, spring and summer beauty inspo.

If You Only Note One Trend From Fashion Month, Make It This One

If You Only Note One Trend From Fashion Month, Make It This One

Talk about ubiquitous.

These Are the 2025 Versions of Every Type of Shoe Your Wardrobe Needs

These Are the 2025 Versions of Every Type of Shoe Your Wardrobe Needs

Your next pair incoming.

Spotted in Majorca and London: The Highly Classic Dress That Looks Simple But Is Extremely Elegant

Spotted in Majorca and London: The Highly Classic Dress That Looks Simple But Is Extremely Elegant

It's one of my favourites.

Spritzing These Breezy Perfumes Feels Like Slipping on a White Linen Dress

Spritzing These Breezy Perfumes Feels Like Slipping on a White Linen Dress

The perfect scents for summer.

Alert Your Hairstylist: The '90s-Inspired Heartthrob Bob Is Making A 2025 Comeback

Alert Your Hairstylist: The '90s-Inspired Heartthrob Bob Is Making A 2025 Comeback

Swoon!

40 Incredibly Chic Finds From J.Crew and Madewell That Are On Sale and In My Cart

40 Incredibly Chic Finds From J.Crew and Madewell That Are On Sale and In My Cart

From white dresses to linen pants.

It's Sandal Season—8 Chic Trends That Will Define Summer 2025

It's Sandal Season—8 Chic Trends That Will Define Summer 2025

Better book that pedicure.

In Uncertain Times, Ralph Lauren Embraces ’80s Excess

In Uncertain Times, Ralph Lauren Embraces ’80s Excess

The brand’s autumn 2025 show harkened back to an earlier time when economic uncertainty and geopolitical tension were on Americans...

Instead of Heels or Flats, L.A. Celebs Wear This In-Between Shoe Trend for Date Night

Instead of Heels or Flats, L.A. Celebs Wear This In-Between Shoe Trend for Date Night

Including Hailey Bieber.

Prepare to Be Shocked: This Expensive-Looking (and Once-Dated) Sneaker Trend Is Secretly So Affordable

Prepare to Be Shocked: This Expensive-Looking (and Once-Dated) Sneaker Trend Is Secretly So Affordable

Chic and cost efficient—win, win.

Every Stylish Girl Is Obsessing Over These New Reformation Pajamas Today

Every Stylish Girl Is Obsessing Over These New Reformation Pajamas Today

Just in.

NGOs File Complaint Against EU Moves to Water Down Sustainability Regulations

NGOs File Complaint Against EU Moves to Water Down Sustainability Regulations

A coalition of nonprofits has lodged a complaint with the European Ombudsman, arguing an ongoing regulatory rollback is “undemocra...

Your Ultimate Spring Shopping Spree: 54 Arrivals From COS, Ssense, Steve Madden, and More

Your Ultimate Spring Shopping Spree: 54 Arrivals From COS, Ssense, Steve Madden, and More

All your favorites are here.

Eli Lilly’s New GLP-1 Pill Posts Better-Than-Expected Results

Eli Lilly’s New GLP-1 Pill Posts Better-Than-Expected Results

The experimental drug, orforglipron, led to weight loss of nearly 8 percent at the highest dose, besting Wall Street expectations ...

Google Illegally Monopolised Some Ad Tech Markets, Judge Rules

Google Illegally Monopolised Some Ad Tech Markets, Judge Rules

A federal judge has ruled that Google illegally monopolised some online advertising technology markets, the latest antitrust setba...

It's Spreading: Every Day, Another Chic L.A. Fashion Girl Is Seen Wearing This Black Pants Trend With Ballet Flats

It's Spreading: Every Day, Another Chic L.A. Fashion Girl Is Seen Wearing This Black Pants Trend With Ballet Flats

Not just any ballet flats—Paris's favorite ballet flats.

L’Oréal Sales Rise Despite Challenging US Market

L’Oréal Sales Rise Despite Challenging US Market

The French conglomerate reported sales growth of nearly 4 percent on the strength of its skincare and fragrance offerings.

Jonathan Anderson Is Heading to Dior Men—Here's the Full Scoop

Jonathan Anderson Is Heading to Dior Men—Here's the Full Scoop

Big news.

Jonathan Anderson’s Dior Debut Is Slated for June

Jonathan Anderson’s Dior Debut Is Slated for June

The former Loewe designer was confirmed as artistic director for men’s collections in a brief statement by LVMH chairman Bernard A...

Every Arrival I'm Shopping From Banana Republic, J.Crew, and SSENSE, and More This Spring

Every Arrival I'm Shopping From Banana Republic, J.Crew, and SSENSE, and More This Spring

TBH, I want it all.

Chinese Couple Shot Dead in Rome in Mafia-Style Killing Linked to Textile Industry Turf War

Chinese Couple Shot Dead in Rome in Mafia-Style Killing Linked to Textile Industry Turf War

Police said the killings may be linked to the so-called “Coat Hanger Wars” between criminal gangs who specialise in the textile se...

I'm So Into These 29 Chic Spring Staples From Shopbop's Latest Drop (There's a Pop-Up in Miami Now Too!)

I'm So Into These 29 Chic Spring Staples From Shopbop's Latest Drop (There's a Pop-Up in Miami Now Too!)

New go-to pieces ahead.

LVMH Shareholders Agree Bernard Arnault Can Remain CEO Until He Is 85

LVMH Shareholders Agree Bernard Arnault Can Remain CEO Until He Is 85

The luxury conglomerate’s shareholders voted Thursday to alter company bylaws to raise the maximum age of its chairman and CEO to ...

Join Us for Upcoming BoF Careers Community Events

Join Us for Upcoming BoF Careers Community Events

With macro forces transforming the fashion and beauty workplace in 2025, BoF Careers is hosting a series of digital and in-person ...

How Diriyah Company Is Driving Cultural Transformation in Saudi Arabia

How Diriyah Company Is Driving Cultural Transformation in Saudi Arabia

On stage at BoF CROSSROADS, Her Highness Princess Noura bint Faisal Al Saud, founder and CEO of Culture House, and Kiran Haslam, c...

All the Cool L.A. Girls Are Wearing This Sneaker Color Trend for Hikes and Trips to Erewhon

All the Cool L.A. Girls Are Wearing This Sneaker Color Trend for Hikes and Trips to Erewhon

Hailey Bieber smoothie, anyone?

Jonathan Anderson Confirmed at Dior Homme

Jonathan Anderson Confirmed at Dior Homme

The star designer will show a June collection for the French mega-label’s men’s line, LVMH CEO Bernard Arnault said at the group's...

Jonathan Anderson Confirmed at Dior Men

Jonathan Anderson Confirmed at Dior Men

The star designer will show a June collection for the French mega-label’s men’s line, LVMH CEO Bernard Arnault said at the group's...

I Love My Jeans—But I Can’t Look Past This Pretty Trouser Trend Right Now

I Love My Jeans—But I Can’t Look Past This Pretty Trouser Trend Right Now

So easy, so elevated.

If The Row, Khaite, and Toteme Feel Too Expensive, Here Are 33 Pieces to Try Instead

If The Row, Khaite, and Toteme Feel Too Expensive, Here Are 33 Pieces to Try Instead

Bring on the luxe-looking outfits.

Paige DeSorbo's World: Her New Book, Favorite Zara Item, and What She Loves in Her Dream Apartment

Paige DeSorbo's World: Her New Book, Favorite Zara Item, and What She Loves in Her Dream Apartment

Everything going on in this It girl's universe.

This bill aims to help firefighters with cancer. Getting it ...

2 weeks ago

This bill aims to help firefighters with cancer. Getting it passed is just the beginning

California, other states sue Trump administration to block o...

2 weeks ago

California, other states sue Trump administration to block order on voting overhaul

Zuru Pets Alive Magic Bunnies Toy JUST $15 on Amazon or Walm...

2 weeks ago

Zuru Pets Alive Magic Bunnies Toy JUST $15 on Amazon or Walmart (Reg. $35)

Craftsy Annual Premium Membership for just $0.49 (Reg. $113!...

2 weeks ago

Craftsy Annual Premium Membership for just $0.49 (Reg. $113!) — Access to over 1500 crafting classes!

Father Richard Estrada, defender of the downtrodden, dead at...

2 weeks ago

Father Richard Estrada, defender of the downtrodden, dead at 83

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